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FIRST DIRECT

A series of print ads that abide by First Direct's strict design guidelines and take advantage of their unique, un-banky, tone of voice.

A print ad for First Direct featuring the headline 'The robot. Embarrassing on the dance floor, worse on the phone.'
A print ad for First Direct featuring the headline 'The best break up you'll never have.'
A print ad for First Direct featuring the headline 'Everyone loves us. Except other banks.'

Art direction by the lovely Jo Taylor

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© 2021 Jess Weeks

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